Page 26 - ketabcheh final

‫ﻧﺤﻮﻩ ﺷﺮﻛﺖ ﺩﺭ ﺑﺎﺯﺍﺭ ﺑﺮﻕ ﺑﺮﺍﻱ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﺑﺮﻕ ﺍﻳﺮﺍﻥ‬

‫ﻫﻤﺎﻧﻄﻮﺭ ﻛﻪ ﺩﺭ ﺁﻳﺘﻢ ‪ 5‬ﺗﻮﺿﻴﺢ ﺩﺍﺩﻩ ﺷﺪ ﻣﺮﻛﺰ ﻛﻨﺘﺮﻝ ﺍﺧﺘﻴﺎﺭ ﺗﻐﻴﻴﺮ ﻣﻴﺰﺍﻥ ﻗﺎﺑﻠﻴﺖ ﺗﻮﻟﻴﺪ ﺍﺑﺮﺍﺯ ﺍﻋﻼﻡ ﺷﺪﻩ‬
‫ﺭﺍ ﺩﺍﺭﺩ‪.‬‬

‫‪ -13‬ﺁﺭﺍﻳﺶ ﺍﻗﺘﺼﺎﺩﻱ ﺩﺭ ﭘﻴﻚ‪ :‬ﭘﺲ ﺍﺯ ﺗﻌﻴﻴﻦ ﺳﺎﻋﺖ ﺍﻭﺝ ﺑﺎﺭ ﺑﺮﺍﺳﺎﺱ ﭘﻴﺶ ﺑﻴﻨﻲ ﻧﻴﺎﺯ ﻣﺼﺮﻑ‬
‫ﺧﺮﻳﺪﺍﺭﺍﻥ‪ ،‬ﻣﻴﺰﺍﻥ ﻣﮕﺎﻭﺍﺗﻲ ﺭﺍ ﻛﻪ ﻭﺍﺣﺪ ﺩﺭ ﺳﺎﻋﺖ ﺍﻭﺝ ﺑﺎﺭ ﺩﺭ ﺁﺭﺍﻳﺶ ﺍﻗﺘﺼﺎﺩﻱ ﭘﺬﻳﺮﻓﺘﻪ ﺷﺪﻩ ﺍﺳﺖ ﺩﺭ‬

‫ﺍﻳﻦ ﺁﻳﺘﻢ ﻧﺸﺎﻥ ﺩﺍﺩﻩ ﻣﻲﺷﻮﺩ‪.‬‬
‫‪ 3-5‬ﻣﺮﻛﺰ ﻣﻲﺗﻮﺍﻧﺪ ﺩﺭ ﺭﻭﺯ ﺑﻬﺮﻩﺑﺮﺩﺍﺭﻱ ﺩﺭ ﺷﺮﺍﻳﻄﻲ ﻛﻪ ﺍﻣﻨﻴﺖ ﻭ ﻳﺎ ﭘﺎﻳﺎﻳﻲ ﺷﺒﻜﻪ ﻣﻮﺭﺩ ﺗﻬﺪﻳﺪ ﻣﻲﺑﺎﺷﺪ‪ ،‬ﻭ‬
‫ﻳﺎ ﺍﻗﺪﺍﻡ ﺑﻼﺩﺭﻧﮓ ﻣﺮﻛﺰ ﺑﻪ ﻣﻨﻈﻮﺭ ﺣﻔﻆ ﺍﻳﻤﻨﻲ ﻭ ﭘﺎﻳﺪﺍﺭﻱ ﺷﺒﻜﻪ ﺿﺮﻭﺭﻱ ﻣﻲﺑﺎﺷﺪ‪" ،‬ﺁﺭﺍﻳﺶ ﻓﻨﻲ ﻭ‬
‫ﺍﻗﺘﺼﺎﺩﻱ ﺗﻮﻟﻴﺪ" ﺭﺍ ﻣﻮﺭﺩ ﺍﺻﻼﺡ ﻗﺮﺍﺭ ﺩﻫﺪ‪ .‬ﺩﺭ ﺻﻮﺭﺗﻲ ﻛﻪ ﺍﻳﻦ ﺍﺻﻼﺣﺎﺕ ﺑﺮﺍﻱ ﻧﻴﺮﻭﮔﺎﻫﻲ ﺿﺮﺭ‬
‫ﺍﻗﺘﺼﺎﺩﻱ ﺑﻪﺩﻧﺒﺎﻝ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ ،‬ﺳﻮﺩ ﺍﺯ ﺩﺳﺖ ﺭﻓﺘﻪ ﺩﺭ ﻗﺎﻟﺐ "ﺧﺴﺎﺭﺕ ﺳﻠﺐ ﻓﺮﺻﺖ" ﺗﻮﺳﻂ ﻣﺪﻳﺮ ﺑﺎﺯﺍﺭ‬

‫ﺟﺒﺮﺍﻥ ﻣﻲﮔﺮﺩﺩ‪.‬‬
‫‪ 4-5‬ﺁﺭﺍﻳﺶ ﻓﻨﻲ ﺍﻗﺘﺼﺎﺩﻱ‪ ،‬ﻭ ﻣﻴﺰﺍﻥ ﺳﻠﺐ ﻓﺮﺻﺖ ﻭ ﻣﻴﺰﺍﻥ ࡸࢁ ﺑﻪ ﻋﻨﻮﺍﻥ ﺧﺮﻭﺟﻲﻫﺎﻱ ﺍﺻﻠﻲ ﺑﺮﻧﺎﻣﻪ ﺍﺟﺮﺍﻱ‬

‫ﺑﺎﺯﺍﺭ ﻣﻲﺑﺎﺷﻨﺪ‪.‬‬

‫‪ 6‬ﺯﻣﺎﻥ ﺑﻨﺪﻱ ﻭ ﻣﺮﺍﺣﻞ ﻋﻤﻠﻴﺎﺗﻲ ﺍﺟﺮﺍﻱ ﺑﺮﻧﺎﻣﻪ ﺑﺎﺯﺍﺭ ﺑﺮﺍﻱ ﺧﺮﻳﺪﺍﺭﺍﻥ‬

‫‪ 1-6‬ﻣﺪﻳﺮ ﺑﺎﺯﺍﺭ ﺑﺎﻳﺪ ﺍﻃﻼﻋﺎﺕ ﻣﺮﺑﻮﻁ ﺑﻪ ﭘﻴﺶﺑﻴﻨﻲ ﺑﺎﺭ ﻛﻞ ﺷﺒﻜﻪ ﺭﺍ ﺑﺮﺍﻱ ﺩﻭ ﺭﻭﺯ ﺁﻳﻨﺪﻩ‪ ،‬ﺗﺎ ﺳﺎﻋﺖ ‪ 15‬ﻫﺮ‬
‫ﺭﻭﺯ‪ ،‬ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺑﺎﺯﻳﮕﺮﺍﻥ ﺑﺎﺯﺍﺭ ﻗﺮﺍﺭ ﺩﻫﺪ‪ .‬ﺧﺮﻳﺪﺍﺭﺍﻥ ﻣﻲﺗﻮﺍﻧﻨﺪ ﺍﺯ ﻃﺮﻳﻖ ﺫﻳﻞ ﺑﻪ ﭘﻴﺶ ﺑﻴﻨﻲ ﺑﺎﺭ ﻛﻞ‬

‫ﺷﺒﻜﻪ‪،‬ﺩﺳﺘﺮﺳﻲ ﻳﺎﺑﻨﺪ‪.‬‬
‫ﺍﺑﺘﺪﺍ ﺧﺮﻳﺪﺍﺭﺍﻥ ﺷﻨﺎﺳﻪ ﻛﺎﺭﺑﺮ ﻭ ﺭﻣﺰ ﻋﺒﻮﺭ ﺭﺍ ﻣﻄﺎﺑﻖ ﺷﻜﻞ )‪ (2-2‬ﺩﺭ ﻧﺮﻡ ﺍﻓﺰﺍﺭ ࡿࡵࡹࡱ ﻭﺍﺭﺩ ﻧﻤﻮﺩﻩ ﺳﭙﺲ‬

‫ﻣﻄﺎﺑﻖ ﺷﻜﻞ )‪ (8-2‬ﺍﺯ ﻃﺮﻳﻖ ﺁﻳﺘﻢ ﻋﻤﻮﻣﻲ ﺑﻪ ﭘﻴﺶ ﺑﻴﻨﻲ ﺑﺎﺭ ﻛﻞ ﺷﺒﻜﻪ ﺩﺳﺘﺮﺳﻲ ﻣﻲﻳﺎﺑﻨﺪ‪.‬‬

‫‪19‬‬